Happy new year!
Steven
Greenwich, London
1st, Jan, 2015
Photo from Google
2014年12月31日星期三
Notes for World Tourism Market (WTM), London, 2014
Notes
for World Tourism Market (WTM), London, 2014
Notes for World Tourism Market (WTM),
London, 2014
In 6th, Nov, 2014, I visited the World Tourism Market (WTM)
at London. It was an amazing tour, which involved different beautiful promotion
of different tourism position and tourism destinations around the world.To my friends and me, one of the most impressive sectors in all the market is the Korea. From this sector, I found something related to my learning.
(In a
pity, photos SIM doesn’t work well right now, I will upload some photos of it
later, but here is a Youtube link, have a look first: https://www.youtube.com/watch?v=T3__obBMpkg
)
(photos booking space)
In Korea sector, there was a bright logo: "Imagine your Korea",
which was beautiful and colourful, with some photos and videos of tourism destination
and landscape on its title board above. In some books, the colourful and bright
advertisement board has been described as an important part in a market, which
could be easily noticed by the customers. However, the most significant point
of Korea is: they mainly showed their culture and art at their sector that was
so different from most of the other sectors, even more impressive than the
tourism market itself. Or in the other words, all the Korea involves these
kinds of culture.
Their culture shows involved the activities and products: the live Calligraphy,
Korea opera acts; Paint glasses, traditional image on postcard, stamps, seals,
hand craft activities and rice wine.
Also, after viewed some other sectors, the promotion idea which had been
put in practice can be sum up:
In macro view, to show more information at limited space, and differentiate
from the other competitors (Port M. 1985), which may include the location. WTM
can be understood as a promotion and marketing flat of the tourism
destinations, includes branding, product and culture. In some degree, WTM may
be an opportunity to be the flagship of the coming future of every tourism
destinations.
In details, design big image
(design, colour, photos and videos); to do some activities in show time, like
the sector in South America had the show of tango and Samba; Sound or voice,
even a whistle can attract visitors (found at canary Island, Girona); special products,
may include cultural products; service; and culture if possible, to be
remembered, the ones who come to visit the WTM normally is educated, and most
of them have already had some tourism experience about the visiting or tourism
agent.
In the new trends of tourism (Edgell, 2008), the tourists
would like to discover special interests, or get new experience during their journey.
This trend can also be found from WTM.
References
Allen J. & McDonnell I. (2002). Festival and special event management, 2nd ed. Chichester : Wiley
Goldblatt J. J. & Nelson K. S. (2001). The International dictionary of event management. Chichester :
Wiley
Competition, Competitive Advantage, and Clusters: The Ideas of
Michael Porter
Huggins R. & Izushi H. (eds.) (2011). Competition, Competitive Advantage, and Clusters: The Ideas of Michael
Porter. Oxfrod University Press
Porter, M E
1985, Competitive Advantage, New York: The Free Press
World Tourism Market (WTM) Logo Picture, http://blog.euromonitor.com/2014/10/euromonitor-partners-with-world-travel-market-2014.html
2014年12月30日星期二
"I want to go to Guilin" & the Leisure Paradox
"I
want to go to Guilin" & the Leisure Paradox
When I heard the song "I want to go to
Guilin" on my way home, I remembered the beauty of Guilin, and the
knowledge I learnt in this semester.
"I want to go to Guilin" or
called "I wanna go to Guilin", "我想去桂林"(in Chinese writing) is a classic Chinese song.
It was written and sung in 1995, which described the situation (normal and
tourism) of that time:
"I wanna go to Guilin yeah I wanna go
to Guilin,
However, when I got time, I had no money;
I wanna go to Guilin yeah I wanna go to
Guilin,
However, when I got money, I had no time;"
"An entired elderly that has money and
time,
Described the beauty of that heaven on
earth"
The lyric of this song aptly depicts the contents
of the "Leisure Paradox".
The idea of "Leisure Paradox" was
said to be found in 1993, and was printed on paper in 1998. It mainly analyzed
about the dependent variable travel frequency, which based on the time, income
and different age (social) groups. In the other words, they are the typical
contradictions of tourism, group, tourism market and tourism trends, even in nowadays.
Different tourism destination group could design their own focused market rely on the coefficient (Index) of this model. For example, the elderly group may have more savings and more time to spend on the tourism, maybe they also like to spend time with family members, so that, they can have tour with their grandchildren.
In addition, in some of United Nations reports, the rhythm of the people’s lifestyle is too fast, and the people in all society levels have the right to rest, leisure, play, recreational activities, cultural life and the arts. Which is also suitable for the tourism market, in some degree.
References:
Cooper, C., Fletcher, J., Gilbert, D., Shepherd, R., & Wanhill, S. (1998), Tourism Principles and Practices, (2nd ed.), England: Addison-Wesley, Longman.
Hannam K. & Knox D. (2011). Understanding tourism: A Critical
Introduction, SAGE publications Ltd, London, ISBN: 978-1-4129-2277-7
Leslie D. (Ed.) (1995). Tourism and Leisure - Culture, Heritage and Participation,
Leisure Study Association, Kensett Ltd., Hove.
Office for National Statistics,
"Travel Trends", www.ons.gov.uk
Travelogue:【Travelogue HQ】
Adventures in Guilin 1-2 – YouTube, https://www.youtube.com/watch?v=0CcnH9yDVFo
last retrieved at 4 Dec 2014.
Xiao H. (1995) "I want to go
to Guilin", https://www.youtube.com/watch?v=ULXN98KYwJA,
last retrieved at 4 Dec 2014.
United Nations, http://www.un.org/
Youtube: Beauty in Guilin (Jap) https://www.youtube.com/watch?v=wWafRmhUSZ0
last retrieved at 4 Dec 2014.
Youtube: the natural beauty of Guilin,
https://www.youtube.com/watch?v=wBEl4RsnoCU,
last retrieved at 4 Dec 2014.
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